.png)
HOME
We Build Defensible Brands.
A strategy-first global consultancy, we fuse behavioral economics and consumer psychology with McKinsey frameworks to solve complex business challenges.
Led by Fortune 500 and high-growth startup veterans, we position brands to capture high-value opportunities in the AI economy.
Trusted By
How We Build Defensible Brands
Our Neuro Digital approach marries robust data with academic insights from neuroscience, behavioral economics, & consumer psychology to unlock foundational targeting and positioning strategies.
CPG brand builders with broad experience, we propel your brand forward with emotion-driven messaging and innovative strategies drawn from our experience across 30 different industries and 10 countries.
Strategic Solutions
An Experienced Fractional CMO
When your brand needs strategic leadership
After a decade as a Fractional CMO, I bring what most part-timers can't – experience adapting proven enterprise strategies to fit the speed, scale, and constraints of growing brands.
As a Fortune 100 marketing leader for 10+ years, I developed the frameworks that build defensible brands. Now, 12 Fractional CMO roles later, I don't need a runway. I understand the systems, the gaps, and the priorities. I deliver strategic value on day one.
.
Maryanne is an exceptionally experienced and insightful marketer who provided invaluable advice and direction, helping me build a solid foundation to scale my company. Her expertise extends beyond marketing; she also offered crucial operational guidance. I’m looking forward to continuing working with her and highly recommend her if you’re looking for a top-tier expert
.
Daria Protsenko, CEO, Peakfomax
.png)
Executive coaching, team workshops, and leadership training from an experienced university lecturer, thought leader, and speaker.
Level up your skills and position your career or company for a rapidly changing world. Brainstorming and innovation workshops, SWOT and strategy sessions, 1-1 coaching, and professional development webinars.
Workshops and Executive Coaching
Maryanne is engaging and insightful. Her process is methodical and pointed, and she came prepared and motivated to assist me. I obtained actionable feedback and details to help me take my next step.
Aaron Mansfield, CEO, Identity Security Services
_edited.jpg)
Testimonials
I had the pleasure of working with Maryanne and her team on a branding and strategy project for our organization. They brought a fresh perspective that helped us step back and look at our brand in new ways.
Truly enlightening! I received a thorough and strategic assessment of my challenging project, key areas for improvement, and actionable next steps. The insights were invaluable.
Every qualitative research project, without exception, has resulted in deep insights we've received nowhere else!
Amy K.
Consumer & Market Knowledge
P & G Ventures
Get in Touch
Curious about how strategy-first drives growth?
Send us a message. We'd love to learn more about your brand.