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FRACTIONAL CMO
The best big brand CMO could be the worst match for your needs – if they’ve never worked in a company your size. Their pace is slow. Their go-to systems don’t transfer.
Fortune 500 trained and experienced with emerging brands, I bring the right mix of strategic thinking and hands-on expertise to scale your business.
Over a decade of experience as a Fractional CMO!
Brands I've helped
Grow with an Experienced Fractional CMO
The Fractional CMO Model Works Best
When Your Hire Has a Track Record
The fractional market is filled with leaders who have never been a Fractional CMO.
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Fortune 500 leaders unfamiliar with the realities of working in small or mid-size companies.
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Founders, who often seem like a good fit, but whose tactics often stall when trying to scale past $10, $15, or $50MM
How to Hire a Fractional CMO
See faster results when your Fractional CMO:
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Has proven, structured frameworks they can implement (Enterprise experience is often key.)
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Experience developing defensible strategies, not just implementing ad campaigns (a leader with strategic training, not just tactical expertise).
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Hands-on experience with companies of your size AND the size you want to be.(They’ve done the exact job before.)
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Fluency in market research and data-driven decision-making (a core skill required for scaling and one that SMEs often lack).
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Experience in structuring new workflows, especially for AI solutions. (Often, leaders who have grown enterprise divisions; they bring Fortune 500 frameworks without the rigid, top-heavy structure.)
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Cross-industry experience that brings a fresh perspective to your category. (Industry adjacent experience is the sweet spot.)
Find out how an experienced Fractional CMO can help you grow.
Top Tier Fractional CMO
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Over a decade of fractional executive experience
Enterprise Strategy. Start-Up Agility.
A background built for fast, strategic results
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Fortune 500, executive-level experience building and managing marketing departments
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Successful founder, early employee of fast-growing start-ups, and $1B GTM brand
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Leader at both B2B & B2C brands selling DTC, retail, wholesale, and omnichannel
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Consulting experience with McKinsey, PwC, and top agencies
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Broad hands-on experience across marketing functions:
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Content & Social Media
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Influencer & Event Marketing
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Meta, Google Ads | Email Marketing
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Web Design & SEO
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Marketing Analytics | Market Research
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Product & Brand Management
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MBA Thunderbird School
Maryanne Conlin
Fractional CMO
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Fractional CMO Customer Reviews
Respect Foods gained a huge competitive advantage in the marketplace after employing their services. Often, firms are slow to add expertise that they don't possess to their management teams. But we knew we needed an expert and we were very blessed to get the exact skill set that we needed.
"Maryanne worked as a Fractional CMO for my company and proved herself over and over again as a skilled, impactful leader. She identified high-level areas we could focus on and led the marketing team through a series of ground-up campaigns to introduce our offerings to the market. She was fabulous and deeply collaborative."
Thanks to you I think we have a good base plan. I really appreciate what you've done for us and for setting us on this track, and I look forward to continuing!
Scott Whittle
CEO, Terra Listens
Deep experience lowers the learning curve and produces quicker results.
Fractional CMO Services
When you need additional resources to grow your business
Strategy & Positioning
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Brand positioning and messaging
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Competitive analysis and customer segmentation
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Go-to-market strategy for new products or markets
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Marketing audit and gap analysis
Team & Operations
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Marketing team management, hiring, and onboarding
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Agency selection and management
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Systems, processes, and marketing tech stack
Growth & Execution Oversight
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Campaign strategy and prioritization
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Channel optimization and budget allocation
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Measurement frameworks and KPI development
Capacity Building
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Internal team coaching and mentorship
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AI workflow integration
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Marketing playbooks and templates
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Brand bible and messaging guides
Project Reviews
Problem Solving
"Maryanne not only identified key areas for improvement but also offered a detailed report outlining actionable next steps. Her insights were invaluable."
Michele Iannoni, Director
New World Development
New Products
"Maryanne is an exceptionally experienced and insightful marketer who provided invaluable advice and direction, helping me build a solid foundation for my startup. Her expertise extends beyond marketing; she also offered crucial operational guidance. I highly recommend her if you’re looking for a top-tier expert."
Daria Protsenko, Founder
Peakformax
Project
Help
"Maryanne was a pleasure to work with. She was very cooperative, available, and savvy with her strategic approaches. to optimize our sales processes"
Zion Carlin, Managing Director
eCare Behavioral Health Institute
Maryanne did an exceptional job defining the roles we needed and helping us assemble a high-performing team. Her clarity in identifying the skills and qualities needed for each position was amazing and spoke to her experience building teams.
Neil Anderson, CEO
Synergy
AI Roadmap
New Strategy
"Maryanne offered great advice, listened to business needs, and provided thoughtful and detailed marketing solutions."
Meaghan Johnson, VP Marketing
Second Life Mac
Brand Refresh
Maryanne was extremely good at asking questions, making you think deeper, identifying uniqueness and important parts of my business together!
Andrei Novikov, CEO
Get Keys Realty
Get in Touch
See how a Fractional CMO can help you.
Send us a message. We'd love to talk with you!