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Best Marketing Strategy For an Economic Downturn: Loyalty-First
Economic downturn marketing strategy: Focus on customer loyalty instead of acquisition to maintain revenue and position for growth when mark

neurodmarketing
Apr 53 min read


The Lipstick Effect. Smart Marketing Strategies for an Economic Downturn
The "lipstick effect," represents both an economic indicator and a strategic opportunity for marketers who understand how to apply it.
maryanne7569
Mar 134 min read


How to Conduct a Communications Audit. Focus on Messaging
Focus on messaging! A communications audit undertaken only to measure channel and engagement alignment misses the point
maryanne7569
Mar 84 min read


RTO's Hidden Cost: Groupthink
Return-to-office mandates, rather than sparking innovation, are likely to result in that creativity killer: Groupthink.
maryanne7569
Feb 184 min read


Rising Tariffs, Fiercer Competition: How to Raise Prices Without Losing Customers
Price wars hurt your bottom line. Don't play the game. change it. Take these 3 steps now to be ready when things get real.
maryanne7569
Feb 74 min read


Build Fast, Fail Fast: The Agile Myth That’s Making You Fail
Build-measure-learn was the go-to approach for startups 25 years ago, but is “Lean Marketing” still the best strategy today?

neurodmarketing
Jan 234 min read
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