How To Guides

What's the Difference Between Positioning, Value Proposition, and USP?

Learn the difference between these 3 marketing terms to increase awareness and trust in your brand.

How to Write a Value Proposition: A Complete Framework to Stand Out from Your Competition

​A step-by-step process to identify the unique benefits of your brand, align pain points with brand benefits & communicate value.

Where to Sell Your Products: A Strategic Guide to Choosing Sales Channels 

Identify the right mix of channels and the hidden rules of retail. Understand online, retail, & emerging channel marketing and build an effective omnichannel strategy. 

Marketing Metrics That Prove ROI: A Roadmap for Tracking KPIs in  2025

Learn how to connect marketing metrics to business objectives and demonstrate marketing's contribution to revenue and profit KPIs.

How to Define Your Target Market: A 5-Step Guide to Identify Your Ideal Customer Profile

A McKinsey-inspired approach to identify unmet needs, pinpoint growth opportunities, and focus marketing spend effectively.

Building an Effective Marketing Team Structure: A 2025 Playbook 

Structure your team to scale. Balance specialization with collaboration in your marketing department and identify optimal reporting relationships.

Content Strategy 2025: A Framework for Growing Companies 

Develop content that performs in both human and AI discovery. Learn to craft brand messaging that resonates at different touchpoints in your customer’s journey.