Positioning vs  Value Proposition vs USP | Marketing Explainer 

Do you get these marketing terms mixed up? People tend to use them interchangeably, but they're not the same.

A Positioning Statement explains how your product/service is different than the competition (features/benefits, price, convenience, etc)

A Value Proposition explains how your product/service addresses customer pain points (meets the customer need faster, easier, cheaper, better)

A Unique Selling Proposition (USP or UVP) combines the two and forms the framework for all of your messaging (customer communication)

Understanding the difference ensures your messaging is clear and consistent, reducing the number of touchpoints your customer needs to recognize and trust your brand.